Randr Inc Blog

For the purpose of our Site’s objective: which is to attract Intentional Visitors. And with the restrictions that we will only use Organic Searches, passive Web 2.0 techniques and passive Internet News Releases. And if we can’t interrupt….how would we get a Web User’s attention? And, if we can only participate in Web 2.0 conversations we are invited into….

This brings us to Link Building, where we will follow the same techniques for Link Building as other Web 2.0 activities. Sites will link to us when they believe we have something to offer their Web Users or Communities usually later rather than sooner.

So, what can we do in the mean time:

Many links are internal, and appropriate and will be recognized by Google, and other Search Engines.  So, while you are waiting for the world to discover your site, build meaningful links internally.  And given we are in a Social Media Environment we will add some key Social Media Sites.

We recommend adding:

A Business Linkedin Account

A Business Related Twitter Account

A YouTube Channel for your Site

A Blog for your site

A Forum for your site

Here are links and instructions for all the above items:

A Business Linkedin Account

1. Go to http://www.linkedin.com
2. Under the “Join LinkedIn Today” box, fill in your name, e-mail address, and choice a password, then click the “Join Now” button
3. On the next page fill in your company information and click “Continue”
4. Next you will be prompted to confirm your e-mail. Click the link in the e-mail you receive and log in with the e-mail address and password you specified in Step 2.
5. Once you have logged in you will be prompted allow LinkedIn to download your contact list from various on-line e-mail accounts (Yahoo, Hotmail, GMail, etc.). THIS IS OPTIONAL.
6. Next you will be prompted with a free form box to enter e-mails of people you want to connect with on LinkedIn. Again, THIS IS OPTIONAL.
7. You have now finished the initial set up of your LinkedIn account. Fill in the rest of your profile and connect with people when you can for best results

A Business Related Twitter Account

1. Go to http://twitter.com/

2. Click the “Sign up now” button

3. On the next screen fill in your name, choice a screen name, choice a password, and enter your e-mail address, then type in the Captcha and click the “Create my account” button.

4. Next you will be prompted allow Twitter to check your contact list from various on-line e-mail accounts (Yahoo, GMail, or AOL) to find friends. THIS IS OPTIONAL.

5. Next you will be given the option to follow some of the more popular accounts on Twitter. THIS IS OPTIONAL.

6. Click “Finish”

7. You have now finished the initial set up of your Twitter account. Fill in the rest of your profile and connect with people when you can for best results.

A YouTube Channel for your Site

1. Go to http://www.youtube.com/.
2. If you already have a Google Account simply log in. Or you will need to create a Google Account and verify it.
3. In the upper right-hand corner you will see your account name. Hover over it and click “Account” on the menu that appears.
4. In the left-hand menu click “Profile Setup” and start filling in your information.  It is easiest to use the text from your website.
5. Hover over the “My Account” link in the upper left-hand corner and click “My Channel” on the menu that appears.
6. On the next screen click “Channel Design” on the left-hand side.  O
7. On the next screen click “Themes and Colors” at the top.
8. Choose a color theme that is closest to your site.
9. Then click “show advanced options”, now you can further customize the color to more closely match your site.
10. Click “Save Changes” when you are done.
11. Upload your favorite videos to compliment the content of your site.  (Note, in the Randr Web Business Suite, you can add videos to any product page.  See blog on Using Stand Along Product Pages to Attract Intentional Visitors.)

A Blog for your site

Here is the link to wordpress.org. On the right side of the home page they have a link to download wordpress and instructions. We actually did NOT use that, instead we found some other blogs with instructions that we followed. Here they are:

• Blog with installation instructions on installing wordpress locally (we put it on a linux server).
• An excellent blog (actually a series of 3 blogs) about the plugins to install with wordpress. Read this blog plus go to the next blog. (note when we tried to change the Permalinks, it did not work, will let you know if we get it working)
• Another blog on wordpress plugins (not as good as the above one)
• A nice article from WebProNews Australia on some hidden editing features in wordpress

Here is a list of the plugins we installed:

1. All in One SEO Pack – easy SEO and auto submission of your blogs
2. FD Feedburner Plugin – RSS feeds
3. Google Analyticator – automatically puts your Google Tracking Code on each page
4. Google XML Sitemaps – creates google site xml file (see blog on Site Submission- this time for your site validation use an html file and it goes into the var/www/wordpress folder)
5. Subscribe To Comments – if a user posts a question and you answer that question in the comments, they’ll get an email notification
6. Whydowork Adsense – allows you to place adsense ads in your blog
7. There are lots of other plugins, but we started with these 6.

A Forum for your site

We have been using jforum for our forums.  It is an open source product and pretty easy to install.  The jforum web site has the software to download and instructions.  Remember to set all the forums for signed in users only, otherwise you will get buried in spam.

* * * * *

Though just linking to yourself initially, if the links are thoughtful and provide additional Relevant Content for an Intentional Visitor, you should be just fine with the search engines and might even be rewarded for your content with better SERP (Search Engine Results Page) position.  If your content is meaningful, you may end up on top on secondary and tertiary pages for specific searches.  This is OK for many sites, and maybe the highest ranks you ever get.  But if a Community is interested in your content and out there searching on your specific content, you may get the Intentional Visitors you are seeking.

In the next section, we will build links between forums, and sites, and blogs and sites, and YouTube and sites, and Twitter and sites, and LinkedIn and sites and all of the other combinations and permutations which might be possible. But, more likely we will try to keep it simple and doable.

Tags: SEO/SEM

This entry was posted on Friday, November 13th, 2009 at 7:27 pm and is filed under SEO/SEM. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.